Become a HubSpot Partner: Steps & Benefits

Published
February 21, 2024
LAST UPDATED
March 26, 2025
TL;DR

Join HubSpot's partner programs to expand your offerings and expertise.

By the way, we're Bardeen, we build a free AI Agent for doing repetitive tasks.

If you're using HubSpot, you might love our HubSpot automation tools. They help improve email open rates and book more deals by automating workflows.

How to Become a HubSpot Partner

Becoming a HubSpot Partner involves joining one of HubSpot's partner programs, designed to help businesses expand their offerings and build expertise in HubSpot's comprehensive platform. The programs are tailored for agencies, service providers, developers, and educational institutions looking to leverage HubSpot for growth.

Becoming a HubSpot Partner involves leveraging HubSpot's tools for growth, and automation plays a critical role. Discover how Bardeen's automation can streamline your HubSpot workflows here.

How to Become a HubSpot Certified Partner

To become a HubSpot Certified Partner, businesses must engage in the Solutions Partner Program. This program requires the completion of specific certifications available through the HubSpot Academy. These certifications demonstrate proficiency in various aspects of HubSpot's software and inbound marketing strategies. Additionally, achieving certain milestones within the program can elevate a partner's status, unlocking more benefits.

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How to Become a HubSpot Agency Partner

Agencies looking to partner with HubSpot should consider the Solutions Partner Program, which is specifically designed for agencies and service providers. This program supports agencies in expanding their service offerings, including marketing, sales, customer service, web design, CRM, and IT services. Agencies must sign up for the program, choose the right partnership level based on their business needs, and meet the program's requirements, which may include achieving specific certifications and meeting performance milestones.

Partnership levels start with a Solutions Provider package, ideal for those starting small, and can progress to a Solutions Partner package for a deeper partnership. Benefits include revenue share, dedicated account management, training and certifications, listing in the HubSpot Solutions Directory, and more. The exact benefits and requirements vary by partnership level and may include an onboarding fee, which is waived under certain conditions.

Learn how automating HubSpot can improve email open rates and book more deals for your team. Read more on our blog: How automating HubSpot can boost your team's performance.

Optimize HubSpot Workflows with Bardeen Automations

Becoming a HubSpot Partner involves leveraging HubSpot's tools for growth, and automation plays a critical role in maximizing efficiency and effectiveness. By automating tasks within HubSpot, partners can focus on strategic activities that drive growth. Here are some examples of how Bardeen's automation can streamline your HubSpot workflows:

  1. Copy all HubSpot deals to Coda: This automation transfers all your deals from HubSpot into Coda for improved deal management and analysis, essential for sales teams aiming for productivity and synchronized databases.
  2. Create HubSpot ticket: Enhance customer support by automating ticket creation within HubSpot, ensuring systematic tracking and management of customer issues.
  3. Save a HubSpot company as a new Salesforce account: Streamline your sales process by automatically transferring company data from HubSpot to Salesforce, ensuring your sales team has the most up-to-date account information.

Explore these automation options by downloading the Bardeen app at Bardeen.ai/download.

Jason Gong

Jason is the Head of Growth at Bardeen. As a previous YC founder and early growth hire at Kite and Affirm, he is an expert on scaling high-leverage sales, marketing, and GTM tactics across multiple channels with automation. The same type of automation Bardeen is now innovating with AI. He lives in Oakland with his family and enjoys hikes, tennis, golf, and anything that can tire out his dog Orca.

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